AI Will Not Fix a Broken Support Operation

August 15, 2024 rdbecker

There is a lot of pressure on support teams to adopt AI. The promise is increased efficiency and faster responses. Those outcomes are possible, but only if the underlying operation is solid.

AI depends on structure. If workflows are unclear and documentation is inconsistent, automation will reflect those issues. Instead of improving the experience, it can make it more confusing.

Teams that see the most benefit from AI tend to have strong foundations. They know where their volume comes from, they have clear processes, and their knowledge base is reliable.

Introducing AI without that foundation often leads to frustration. Expectations are high, results are mixed, and the team ends up doing additional work to correct mistakes.

AI can be a useful tool. It is not a shortcut.